Free shipping on orders over $30! Subscribe & save an extra 5%

Why pay more for
the same clean?

Back to Basics shampoos, conditioners & soaps cost up to 44% less than leading value brands โ€” without cutting corners on quality. Same great lather, same great scent, a fraction of the price.

We built this brand on a simple belief: everyone deserves to look great and smell great โ€” without it costing a fortune. You keep the extra cash. We'll handle the clean.

Up to 44% less than leading value brands
Shampoo from just $4.99
Save $100+ a year vs. salon brands
No fillers. No markup.
All
Shampoo
Conditioner
Soap
Our Products
Your Cart
1
2
3